About Iconic

Built by founders, for founders.

We’re a tech-enabled M&A advisory platform on a mission to give every business owner access to the same caliber of sale process that used to be reserved for nine-figure deals.

The Story Behind Iconic

“For too long, the owners who built the most (the ones running $5M–$50M businesses that employ real people in real communities) got the worst exit outcomes.”

The traditional M&A model was built for billion-dollar deals. Below the middle market, the same playbook breaks: teams are too big, fees too high, and the process takes too long. Owners in the $1M–$100M range deserved better, and nobody had built it for them.

We identified five failures in how deals get done: time-consuming manual processes, limited buyer access, no scalability, communication gaps, and near-zero use of technology in a space that desperately needs it.

Iconic was built to fix that. We combined deep M&A expertise with a proprietary AI platform that automates manual work, surfaces higher-quality buyer matches, and keeps sellers informed at every stage.

As founders and entrepreneurs ourselves, we understand what it took to build your business, and we’re committed to serving your interests as you begin to transition your years of hard work into a meaningful exit.

$-14.9B+ Closed Transaction Value
-347+ Years M&A Experience
-3415+ Business Owners Served
-1458% Commission only. We win when you win.

The people behind the platform.

Erik Salazar

Co-Founder & CEO
Erik Salazar on LinkedIn
Seasoned founder, technology leader, and strategist. Deep M&A expertise orchestrating strategic partnerships that accelerated growth and expanded market reach across industries.

Aaron Webb

Co-Founder & COO
Aaron Webb on LinkedIn
20+ years in financial services and product development. Leadership at Kit and Unitas Global. UNC Chapel Hill. Streamlines M&A transactions through technology at Iconic.

Roberto Sanabria

Co-Founder & Executive Director
Roberto Sanabria on LinkedIn
Co-founder of Expa with Uber co-founder Garrett Camp. Board member at Metabase and Aero. Guided Kit through acquisition by Ro. Previously LinkedIn, Google, Capital One. Penn graduate.

Naveen Selvadurai

Co-Founder & CTO/CPO
Naveen Selvadurai on LinkedIn
Co-founder of Foursquare. Founding partner at Expa, the startup studio behind Current and Kit. M.S. Computer Science, Worcester Polytechnic Institute.

What we believe

Three principles we won’t compromise on.

Founders first

We were founders too. We understand what it took to build this, and we treat your exit with that same respect. Your outcome is our mandate. Not a commission, not a quota.

Technology, not theatrics

Iconic's AI platform cuts through the manual drag of traditional M&A. Better buyers, faster closes, no guesswork from first conversation to signed LOI.

Sell on your terms

No cookie-cutter deals. We work backward from your goals: maximum price, fast close, or keeping your team intact. The terms that matter to you drive the process.

Who this is for.

We work with owners of profitable SMBs doing $1M–$100M in revenue who are ready to explore a strategic exit. Manufacturing, healthcare, financial services, business services, food & beverage, distribution, CPG, transportation, technology.

• Revenue between $1M and $100M
• Profitable, with 2+ years of operating history
• Owner-operated or founder-led
• Serious about a transaction in the next 6–24 months

Who this is not for.

We’re not the right fit for distressed businesses, pre-revenue startups, or owners looking for a quick flip without diligence. We take a limited number of clients at a time and only work with businesses we genuinely believe we can sell well.

If that’s not us (wrong timing or wrong fit), we’ll tell you directly. We’d rather point you toward the right resource than waste your time or ours.

THE ICONIC PLATFORM

The platform that moves deals forward.

Thinking about selling? Start with a conversation.

No pitch. No pressure. Just an honest conversation about what your business could be worth and how a process would work.

Get a free valuation
Read the blog

Calculating your range…

Your estimated valuation range
$0.0M to $0.0M
This is a rough order of magnitude estimate based on revenue and cash flow inputs. Actual valuation depends on business-specific factors. A full valuation analysis is included with your advisor consultation.