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Guides, frameworks and field notes from the Iconic team on selling businesses, M&A process, and what buyers actually want.

355 articles · Last published October 17, 2026

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Editorial picks from the Iconic team.

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Half of small-business owners hope to sell their companies and retire in the next decade. What happens to their workers?

When business owner Weld Ransom sold his architectural-design firm, PlanForce, to Teamshares Inc. in February 2020, he got a payout and kept the Minnesota business running under its new owner.

July 10, 2026 · Jessica Hall Read the full story ↗

Ex-Foursquare Founder Takes On The $5 Trillion Small Business Exit Crisis

Six million small businesses will change hands over the next decade as baby boomers retire, representing up to $5 trillion in enterprise value. The problem: more than half of those owners have no exit plan.

June 29, 2026 · Esha Chhabra Read the full story ↗

Erik Salazar, Founder and CEO of Iconic — Interview Series

Erik Salazar, Founder and CEO of Iconic, is a serial entrepreneur and technology executive with more than two decades of experience spanning mergers and acquisitions, enterprise infrastructure, healthcare technology, and startup leadership.

June 18, 2026 · Antoine Tardif Read the full story ↗

Term Sheet: Iconic raises $6 million

Iconic, a Los Angeles, Calif.-based M&A advisory firm, raised $6 million in funding from Expa, Oceans Ventures, Fluent VC, and others.

June 1, 2026 · Allie Garfinkle Read the full story ↗

Iconic Unveils AI-Native M&A Firm to Automate the $5 Trillion Baby Boomer Business Transfer

The "Silver Tsunami" is no longer a looming macroeconomic prediction — it is actively hitting the shores of Main Street. Over the next decade, an estimated 6 million baby boomer-owned small businesses are projected to change hands.

May 28, 2026 Read the full story ↗

StrictlyVC: Iconic raises $6 million round

Iconic, a three-year-old Los Angeles startup that uses AI-powered tools to help small-business brokers and advisors identify sellers, prepare deal materials, match buyers, and manage M&A transactions, raised a $6 million round.

May 28, 2026 · Alex Gove & Connie Loizos Read the full story ↗

Iconic raises $6M for AI-powered small business M&A advice

Iconic, which combines AI software with human M&A advisors to sell small businesses, raised $6 million, CEO Erik Salazar tells Axios Pro exclusively.

May 27, 2026 · Ryan Lawler Read the full story ↗

Axios Pro Rata

Iconic, an AI-enabled M&A advisor for small business, raised $6m. Expa led, joined by Oceans Ventures, Fluent VC, Ram Shriram, Tim Ferriss, and AngelList CEO Avlok Kohli.

May 27, 2026 · Dan Primack Read the full story ↗

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Time to SellSelect…Within 6 months6 to 12 months1 to 2 yearsOver 2 yearsJust exploring

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Sarah Chen

Senior M&A Advisor

★★★★★47 deals closed

ManufacturingHealthcareBusiness Services

‹May 2026›

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One of our advisors will reach out shortly to schedule your call.

Finding your advisor…

We're matching you based on your industry and timeline.

Book your call

30 minutes. No pitch.

SC

Sarah Chen

Senior M&A Advisor

★★★★★47 deals closed

ManufacturingHealthcareBusiness Services

‹May 2026›

SunMonTueWedThuFriSat

12345678910111213141516171819202122232425262728293031

Available times

Confirm this time →

You're booked.

You're all set, we'll see you then.

What happens next

  1. 1

Email confirmation sent

Check your inbox for a calendar invite with call details and a brief intro from your Iconic advisor.

  1. 2

Initial call with your M&A advisor

A focused conversation to understand your goals, timeline, and what a successful outcome looks like for you. No pitch, no pressure.

  1. 3

Sign a representation agreement

If it's a fit, we formalize the relationship with a representation agreement and get your process started.

Prefer email? We'll follow up within 1 business day.

Business

Tell us about your business.

A few quick details to get us started.

Time to SellSelect…Within 6 months6 to 12 months1 to 2 yearsOver 2 yearsJust exploring

Approximate Annual Revenue

Accepts: $500K · 1.2M · 750000 · $2.5 million

Approximate Annual Cash Flow

Accepts: $500K · 1.2M · 750000 · $2.5 million

100% confidential

Next →

Where is your business based?

We'll match you with an advisor who knows your market.

ZIP Code

City

State

Location

My business is located outside the US

100% confidential

← BackNext →

How can we reach you?

Strict confidentiality. We never share your info without consent.

First Name

Last Name

Business Email

Phone

+1+44+52+61+33+49+81+86+91+55Other

Business Name

Business Website (Optional)

Checking your Browser…

Verify you are human

Verifying...

Stuck? Troubleshoot

Success!

Verification failed

Troubleshoot

Verification expired

Refresh

Verification expired

Cloudflare, opens in a new tab

Privacy • Help

100% confidential

← BackSubmit →

Calculating your range…

Running your numbers against recent comparable transactions.

Your estimated valuation range

$0.0M to $0.0M

Get a full valuation

Book a 30-minute call with an Iconic advisor to walk through your numbers in detail.

Request a Call →

Connecting you with an advisor

Book your call

30 minutes. No pitch.

SC

Sarah Chen

Senior M&A Advisor

★★★★★47 deals closed

ManufacturingHealthcareBusiness Services

‹May 2026›

SunMonTueWedThuFriSat

12345678910111213141516171819202122232425262728293031

Available times

Confirm this time →

You're booked.

You're all set, we'll see you then.

What happens next

  1. 1

Email confirmation sent

Check your inbox for a calendar invite with call details and a brief intro from your Iconic advisor.

  1. 2

Initial call with your M&A advisor

A focused conversation to understand your goals, timeline, and what a successful outcome looks like for you. No pitch, no pressure.

  1. 3

Sign a representation agreement

If it's a fit, we formalize the relationship with a representation agreement and get your process started.

Prefer email? We'll follow up within 1 business day.

Review your anonymous profile

This is exactly what buyers will see. Nothing identifying is included.

What is shown to buyers

What is never shared

Submit Profile for Buyer Review

← Edit details

Profile Submitted

Thanks. Your information has been received.

One of our advisors will reach out shortly to schedule your call.

Finding your advisor…

We're matching you based on your industry and timeline.

Book your call

30 minutes. No pitch.

SC

Sarah Chen

Senior M&A Advisor

★★★★★47 deals closed

ManufacturingHealthcareBusiness Services

‹May 2026›

SunMonTueWedThuFriSat

12345678910111213141516171819202122232425262728293031

Available times

Confirm this time →

You're booked.

You're all set, we'll see you then.

What happens next

  1. 1

Email confirmation sent

Check your inbox for a calendar invite with call details and a brief intro from your Iconic advisor.

  1. 2

Initial call with your M&A advisor

A focused conversation to understand your goals, timeline, and what a successful outcome looks like for you. No pitch, no pressure.

  1. 3

Sign a representation agreement

If it's a fit, we formalize the relationship with a representation agreement and get your process started.

Prefer email? We'll follow up within 1 business day.