Iconic | M&A advisory for founders
Sell your business with confidence
Iconic’s team of M&A advisors delivers a Wall Street experience to SMB owners.
300+ owners have trusted us with their most important transaction.
$2.3B+
Transaction Value
40+
Years M&A Experience
16+
Industries of Strength
Nationwide
Why owners choose Iconic
A faster process, by design
Iconic’s software-driven workflow compresses the typical M&A timeline from months to weeks. No dragged-out timelines, no manual bottlenecks, just a structured, efficient process from the first conversation to close.
Every qualified buyer, found
Our AI scans the full buyer universe (private equity, family offices, strategic acquirers, and individual operators) so no qualified buyer goes uncontacted. Most brokers work from a static list. We don’t.
Wall Street expertise, your scale
Iconic’s advisors have closed hundreds of transactions across every major industry. From positioning your business to negotiating the final term sheet, you have a seasoned guide at every step, the kind of counsel previously reserved for large-cap deals.
The single most important decision you’ll make before you sell.
Most owners don’t realize how different these options are, until they’ve already signed with the wrong one.
Iconic
- Incentives: Seller-aligned, Honest valuation, even when we lose the listing.
- Technology: Purpose-built platform, Seller dashboard, buyer CRM, live comps, data room.
- Buyer reach: 850M+ profile database, PE, family offices, strategics, operators. All contacted.
- Confidentiality: Engineered-in, Employees, customers, competitors never find out.
- Advisor expertise: Industry specialists; 50+ advisors across every major sector.
- Fee structure: Success fee only, No fee until we close. Aligned incentives.
- Time to close: 5.2 month median vs. 9–12 month industry average.
Traditional Broker
- Incentives: Mixed, Pressure to inflate numbers to win your listing.
- Technology: Spreadsheets & email, Manual process, slow and error-prone.
- Buyer reach: Local network only, Whoever they happen to know.
- Confidentiality: Policy-dependent, Varies by firm and individual.
- Advisor expertise: Variable; Franchise model means quality varies widely.
- Fee structure: Retainer + commission; 10–15% plus upfront fees win or lose.
- Time to close: 9–12 months typical; Many listings never close at all.
Five steps, from first call to wire.
Most owners go from first conversation to signed engagement in under two weeks, and from engagement to wire in 5–7 months, roughly half the time of a traditional brokerage process.
- Discovery - A confidential call with your matched advisor. No pitch deck. Just their questions and yours.
- Onboarding - We build your valuation, story, and buyer targeting plan on the platform. Not in a spreadsheet and a PDF.
- Go-to-market - Your advisor runs a quiet, targeted process. Your name and financials stay redacted until NDA.
- Negotiation - Multiple offers, structured against your priorities: price, timeline, employee continuity, earnout shape, not just top-line.
- Fund & close - We manage diligence, legal, and close alongside your attorney and CPA. You sign once. The wire hits. You exhale.
With over 200 deals closed by our team, we offer experience you can trust
| Industry | Company Sold | Description | Acquired By |
|---|---|---|---|
| Healthcare Services | Roots Renewal Ranch | SUD clinic for teenage women | Confidential |
| Manufacturing | TransGo | Manufacturer of automotive transmission products | Five Points Capital |
| Healthcare Services | Epicurean | Catering service to high-end casinos | Wheel Capital Partners |
| Financial Services | Western Pinnacle Insurance | Insurance brokerage | Breckenridge Insurance |
| Healthcare | Utah Fertility Center | Provider of fertility services | InTandem Capital Partners |
| Business Services | Northwest Motorsports | Used car dealership | RFJ Auto |
| CPG | Abbyson Home | Manufacturer and retailer of home furnishings | Solace Capital Partners |
| Manufacturing | Drake Automotive | Manufacturer and distributor of auto aftermarket products | Huron Capital |
| Healthcare Services | Expectful | Service helping women navigate pre- and post-pregnancy | Babylist |
| CPG | Cosmetic Design Group | Retailer of skincare products and cosmetics | Five Crown Capital |
| Manufacturing | Sportdecals | Manufacture of sporting goods decals and stickers | Prospect Hill Partners |
| Healthcare | Reproductive Partners | Provider of fertility services | InTandem Capital Partners |
Industries Served
Focused on companies with revenue up to $100M.
Everything owners ask us in the first 10 minutes.
I’m not ready yet. Can I still talk to someone?
Yes. Start with our monthly market update, or take our 60-second readiness score.
What does Iconic actually cost?
A tiered success fee that scales with deal size. You owe nothing until we close.
How is Iconic different from a traditional broker?
Our advisors work off a purpose-built platform that a franchise-office broker simply doesn’t have.
How do you protect my confidentiality?
Your business name never appears in a public listing or on BizBuySell. Buyers must sign a confidentiality agreement before any identifying information is shared.